Amazon Ads strategy from inside real accounts.

What we're seeing across 7- and 8-figure brands, written up from the weekly #AskJunglr live and our client work.

TACoS and profitabilityWhat is a good TACoS on Amazon?

What is a good TACoS on Amazon? How to set the right target for your brand

There's no universal "good" TACoS. Here's how to set a target from your margin and growth stage, read the trend, and lower TACoS without stalling sales.

Elizabeth Greene

Featured · 8 min read · Includes a free calculator

SeasonalThe Amazon Q4 ads playbook

Budgets, bids and BFCMPlanned

The Amazon Q4 ads playbook: budgets, bids and BFCM

Why early spend kills margin, and how to time your push through the holiday peak.

TACoS and profitabilityBreakeven ACoS, calculated

Calculator insidePlanned

How to calculate breakeven ACoS, with a free calculator

The one number that tells you whether an ad is making or losing money.

Campaign structureCut wasted ad spend

Step-by-stepPlanned

How to find and cut wasted Amazon ad spend

Where the leaks usually are, and how to plug them without losing rank.

Hiring an agency9 questions to ask an agency

Buyer's guidePlanned

How to choose an Amazon PPC agency: 9 questions to ask

The answers that separate hands-on strategists from report senders.

Campaign structureStructure for 7-figure brands

FrameworkPlanned

Amazon PPC campaign structure for 7-figure brands

How to organise campaigns so every SKU's spend and return is visible.

Campaign structureNegatives that protect rank

Template insidePlanned

Negative keyword strategy that protects organic rank

Cut waste without cutting the terms that build your organic position.

Hiring an agencyAgency pricing, explained

Buyer's guidePlanned

Amazon PPC agency pricing models explained

Flat retainers, percentage of spend and performance-based pricing compared.

Launch and rankingLaunch with PPC

Forecast tool insidePlanned

How to launch a product on Amazon with PPC

Budget, ranking targets and when to scale, from the A-Z launch system.

Creative and DSPSB Video that converts

Guide insidePlanned

Vendor Central advertising vs Seller Central

Chargebacks, co-op and pricing control change how ads should run.

Creative and DSPIs DSP worth it?

Decision guidePlanned

Amazon DSP: when it's worth it and when it isn't

The account signals that say you're ready for programmatic.

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The best question from each #AskJunglr live, answered in five minutes of reading.